Piaggio has celebrated 130 years of its brand with an event set up in the Square Theater Vetra in Milan
In a very impressive set design, made of light and great depths on which films of the past were projected, present and animations that
introduce to the future, they were attended by Roberto Colaninno, President and CEO of the Piaggio Group, Jeffrey Schnapp, CEO of
Piaggio as the “Elio e le Storie Tese” Fast Forward and Elio, front.
The audience was accompanied on a journey through a space-time that the late nineteenth century as projected in the near future.
On this occasion he was presented the book “FuturPiaggio, 6 Italian lessons on mobility and modern life”, published by Rizzoli in
limited edition and numbered, designed by Jeffrey Schnapp. With an extraordinary wealth of images, this book describes the products that
characterized the most significant phases in the history of Piaggio, and who have contributed to the evolution of customs and society.
From trains to planes, from the helicopter to the Vespa, the Piaggio Group has always played an important role in the history of
mobility and economic growth, both in our country is Europe, becoming one of the most important symbols of Italian industry in the world
for creativity and technology.
During these 130 years Piaggio has repeatedly revolutionized the concept of mobility, such as the Vespa, which was designed by the
engineer Corradino D’Ascanio, the helicopter inventor, who has used the technology to aviation achieve the most popular scooters and
wide dissemination of the story.
Technology that has characterized and continues to do so, the other major Piaggio Group brands, which in addition to Vespa are: Bee,
Aprilia, Derbi, Gilera, Moto Guzzi and Scarabeo. Technology that thanks to Piaggio Fast Forward, the Group company that is headquartered
in the United States, reveals a new concept of mobility through projects Gita and Kilo, intelligent, autonomous vehicles presented in
Boston a few weeks ago and currently under development and experimentation.
In conclusion Colaninno stressed the guidelines of the Group’s future characterized the ongoing commitment to the search for
technological solutions in the field of mobility, announced that it is in the home stretch electric Vespa, scheduled for early 2018,
which an office will be opened in Hong Kong, and that the group is working on a project because China in that country, as a solution to
the now unbearable problem of transport and traffic, there will be a strong development of electric technology.